Are the big issues really the following?...
THE WORLD
The world is rapidly growing more media saturated and sophisticated. “Visual literacy” is accelerating in both developed and developing nations.
Media’s dominant role in shaping the worldview of billions of people.
The rapid increase of “visually literate” primary oral learners (those untouched by writing or print).
THE KINGDOM
Visual literacy is not being addressed by the body of Christ in a broad, strategic fashion with a clear kingdom agenda. The Church is in the infancy stage of understanding visual storytelling. Creative, relevant and compelling communications are needed. Great opportunities exist for His people to leverage new forms of communication combining missional strategy and visual storytelling. Few tools exist to leverage the power of visual story. There is a tragic lack of advocacy and awareness among Christian leaders about the opportunity.
We no longer awaken and empower “called” visual communicators. We’ve lost the paradigm for the visual communicator and their medium and message in furthering the kingdom. We need to identify, equip and encourage a new wave of these messengers. We must increase the kingdom capacity to use visual story to engage lost people and godless culture with the truth and beauty of Jesus and scripture.
We do not know how to rapidly and effectively deploy new forms of media.
Wednesday, May 16, 2007
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